Club 28

Feminine hygiene / branding / packaging

Club 28 is an online period product subscription service that offers personalisation and free delivery. With 10% of profits going to disadvantaged women across a multitude of organisations, Club 28 exists to support, ignite and liberate those that menstruate. As a result, we employed a combative and striking brand identity, with subtle nods to traditional icons of femininity, including flower petals, in a not-so traditional way.