Mermade Hair

Creative Direction / Campaign Design / Product Design / Production

Mermade Hair is an internationally renowned hair technology company that works to innovate in hair care and styling tools. Following a large period of growth, Natasja worked alongside the brand to reposition themselves as a more inclusive, expressive, and youthful brand as Head of Design. With subtle elevations to Mermade’s campaign art direction, packaging design and overall design strategy and identity, the brand now speaks with greater conviction to a more diverse, excitable and cult following.